The goal of the trip was to better understand the Indian television market.
Most exhibitors were system integrators representing international solutions, alongside global brands and local manufacturers, including companies focused on graphics design. We also visited the booth of our partners, Bram Technologies.
India has more than 1,000 local TV channels, many of which rely heavily on real-time graphics in live broadcasts, often operating 24/7.
We met with local integrators to better understand their expectations and challenges. One key takeaway is the growing need for solutions that support graphics workflows in a wide range of regional and less common languages.